Emotional advertising arouses these emotions
to get our attention, to touch us more deeply
and to persuade us more effectively.

Emotional advertising discovers how a product
truly fits into a person’s life and how it satisfies
an emotional need. When that truth is revealed
and understood, it becomes possible to create
a more honest, relevant and lasting relationship
between the consumer and the product.

Ideas and executions that are conceived and
created to awaken, stir and stimulate emotional
responses produce advertising that is new,
unexpected and audacious, advertising that is the
most persuasive and provides the greatest return
on investment.

Emotional Advertising is founded on these beliefs.

Why Us?

We are drowning in a sea of communications,
bombarded by an ever increasing number of images
and messages each day, through an ever expanding
spectrum of media. Images and messages that
are almost exclusively jumbled, mumbled, rapid-fire,
quick cut, superficial and silly. Communications
of great technical sophistication and persuasive
ignorance. A world where getting your message
heard is increasingly difficult, and getting it to move,
affect and persuade even more difficult.

For those who watched this year’s Super Bowl, the
dozens of commercials shown were the result of
the best, most original thinking our industry could
provide. And with the possible exception of one
or two commercials at most, it was a collection of
words and images that did not move, affect or
persuade. All at nearly $100,000 a second.

Perhaps it is time to try something new.

Something New That Is Not New

Emotional advertising that is memorable and
persuasive has been practiced throughout the history
of advertising. Sparingly. Why so sparingly?

This kind of advertising requires a rare and varied
combination of ingredients: A clear understanding
of the human condition. Years and years of thought
and practice about how to communicate in a more
sharply focused manner, on a deeper, more visceral
level. And a small smattering of wisdom. When all
these ingredients are in place, emotional advertising
can be created and executed that is clear, vivid,
powerful and memorable.

In today’s world, that is something very new.

Who Do We Think We Are?

We think we are two sensitive souls who have spent a
very long time thinking about advertising. And we’ve
figured out a few things.

We’ve distilled and refined our concept of good
advertising. We have worked for the biggest agencies,
on the biggest accounts. But we have never been able
to practice completely, fully, truthfully, unencumberedly
what we are now preaching.

Until now.

…P&G head of worldwide
media strategy Bernhard Glock
announced two years ago
that the world’s leading package
goods company saw the need
to “touch the hearts” of consumers.

 Our Bios